Forget logos and taglines. Branding is really one question: when someone sees your work without your name on it, do they still know it's yours?
For over a decade I worked inside the Pee-wee Herman brand. Since I've been building out Allee Willis's legacy. My job has always been the same: find the magic, what makes something recognizably, unmistakably on point, and help it evolve without losing that.
I'm doing the same work live, in miniature, for you. Bring one piece of your best work, something the people who follow you love, and something that fell flat recently. In 45 minutes, we'll dissect why one worked and why the other didn't.
Date: Wednesday, October 7, 9 a.m. PDT
Format: Live on Google Meet, 45 minutes, small group
Who it's for: Independent artists and creatives with real work behind them, ready to see it more clearly, so they can make their next big move
Cost: Free
